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SAY Book Club
brand identity / print
Commissioned by SAY, I developed a series of postcard and bookmark concepts for the launch of their monthly book club. The brief was to create printed keepsakes that felt warm, tactile and editorial rather than traditional corporate stationery, encouraging recipients to keep, display and share them.
Working beyond the existing brand guidelines, I explored colour, shape and composition to create a visual language that felt distinctly SAY while bringing a more expressive, contemporary feel.
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