Chocoloco is a bold, playful chocolate brand with packaging that doubles as a postcard, turning a treat into a connection. I crafted a warm, expressive tone of voice and strapline, reflecting the brand’s joyful, personal character. I developed a billboard mock-up and social post concepts. The idea grew from a lockdown project where I sold 90+ card packs with collaged faces, which inspired the brand’s core concept and playful approach.