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Jelly Jealous, The Jelly Parlour
food concept / branding
Jelly Jealous is a self-initiated concept inspired by the nostalgia, playfulness and curiosity associated with jelly.
Imagined as London's first jelly parlour, it sits between eatery and experiential space, with velvet-booth meetings by day and a more playful atmosphere by night.
The project explores food, culture and interaction through a visual system spanning packaging, interiors and events, from in-store jelly moulds to Jelly & Jam, a live music and tasting series.
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