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Jelly Jealous, The Jelly Parlour
food concept / branding
Jelly Jealous is a self-initiated concept inspired by the nostalgia, playfulness and curiosity of jelly.
Imagined as London’s first jelly parlour, it moves between a daytime eatery with velvet-booth seating and a more experiential space by night.
I've designed a set of cards that makes choosing from the menu more playful and interactive. Guests pick the card that reflects how they’re feeling, with a jelly recommendation revealed on the reverse.
Jelly & Jam takes the idea into the evening, with live music and jelly tasting held in the parlour at night.
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